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Archive for September 25th, 2012

I had the pleasure of meeting Bron and Dan of Alex Maine a few weeks back and they were kind enough to send me a few of their products for a Dandy test drive.

I had heard (and was a subsequent fan) of Alex Maine for quite some time, mostly inspired by their mission to not only create quality made garments here in the U.S, but by also creating jobs for Americans in doing so. Their name is an affirmation to their ethos: Alex Maine – “Alex” meaning “defender” and “Maine” meaning “homeland.” The company stands up for the American economy by bringing textile jobs back to America, producing 100% of its product within the U.S. Their patriotism is also reflected in their logo which consists of two parts: the flag and the name. The flag is facing west, backwards from normal, to reflect how the American troops wear it on their sleeve in battle. The word Alex Maine is written in Georgia font. This font was selected because it was developed for the New York Times as an American answer to Times and Times New Roman, which are used by England’s The Times. Both the flag and font were conceived to capture the essence of America in Alex Maine.

Founded by the grandson of a Pearl Harbor survivor, with two cousins currently serving in the U.S. Armed Forces, Bron Heussenstamm is passionate about reversing the outsourcing of American jobs (In 2009, 97% of all U.S. clothing purchased was produced by foreign factories). Teaming with lead designer Dan Marriner, the initial collection focused on mastering the important non-denim pants in a young man’s wardrobe, bringing never before seen cuts, fabrics, and washes to pants. Alex Maine is part of the new breed of retailers that have (finally) realized that men can enjoy shopping too. Located at 8025 Sunset Blvd, the Alex Maine Flagship store offers a unique shopping experience catered to men with their state of the art home theater system complete with HD flat screens, video games and even a fully stocked bar. An on-site tailor is also available to provide quick alterations while you wait. The whole idea, Bron says is to have “a place for people to come and enjoy themselves. At Alex Maine it’s come in and hang out, play a game, sit down and watch the Lakers, get your pants tailored.”

The pants I received were the Brushed Twill Prime Pants, which feature their custom signature cut that is truly unique. A tapered leg, 5-pocket pant with a slim (but amazingly comfortable) cut that honestly feels like you’re wearing pajamas rather than pants. The jean pocket style makes them more casual looking than khakis, but the brush twill fabric makes them ideal for Fall and perfect for work, a nightclub, or just hanging at home on the couch. Hands down, without a doubt, the most comfortable pair of pants you will ever wear.

Their Signature V-Neck tee was also included in a color that the wife and I absolutely loved. I really liked the off-centered sleeve logo on the inside of the arm as well. I think it’s just one of those subtle design features that separates it from other tees. The length, however, is a tad too long for my taste if you prefer your tees untucked, but the perfect length for an undershirt that won’t come undone. Made of 70% Bamboo and 30% Cotton, the tee is incredibly soft, durable and comfortable, which really seems to be the recurring theme with all things Alex Maine: Comfort.

I want to thank the good folks at Alex Maine for sending me their products to review and I highly recommend purchasing any of these items for yourself. Just be warned… You may end up throwing the rest of your pants out.

Brushed Twill Prime Pants ($164) and V-Neck T-Shirt ($44) available at Nordstrom.

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