This Friday The New York Times will debut their new “Men’s Style” section, which is the first time in 10 years that the paper has launched a new print section. With #menswear being so hot right now and after seeing a 30% increase in men’s related ads last year, the Times had to expand their initial 12-14 page issue to a whopping 32 pages after all the advertiser interest. While it’s sure to be quite ad-heavy, it’s nice to see this evolution happening in the men’s market and I’m excited to see what the section has in store.
The debut issue will include a mix of sartorial musings, travel, tech, and grooming. See the full issue on Friday or check out a preview feature here.