We first featured Buffalo’s own Oxford Pennant back in 2014. Since then the company has grown leaps and bounds and recently moved their HQ to a small space on West Tupper St. I had noticed their sign and display window on my way to the 33 one afternoon and almost crashed my car when I thought they had opened a retail space. I contacted David Horesh, one of the owners of Oxford Pennant who was kind enough to meet me at their office to chat about his company and show me around their new space.
David told me that when he and his business partner started Oxford Pennant almost three years ago, the idea was to make some cool pennants to support their hometown and hopefully make a few bucks at the same time, thinking the “Americana” trend would kind of die out after a while. They never expected their business would explode like it has and the response to their product to be so overwhelmingly positive.
To understand what all the fuss is about, all you have to do is see one of these pennants in person. Right away you notice the weight and quality of the felt; far superior to the cardboard-like pennants currently on the market, which David loathes. Next, the simple typography and graphics used creates a perfect nostalgic feel, even when the subject matter includes popular rap lyrics. Even more fascinating regarding the meteoric rise of Oxford Pennant is the fact that they do no advertising. Instead, they rely on their customers to spread the word for them via Instagram, showcasing beautiful photographs of their product featured around the country.
While photos are a great way to get your company out there, Oxford Pennant is also highly aware of the importance of branding, so special care is taken to capitalize on unique ways to make customers aware of the Oxford Pennant brand; whether it be on the custom taping used on their packaging, the variety of stickers included with each purchase or the ingenious “mini pennants” made from left over scraps which are included in custom orders.
If you are looking for something a little bit bigger than your standard pennant, Oxford Pennant has recently expanded their catalog by offering 24″x 36″ wool felt championship banners, which are available in three designs and use hand-stiched lettering for a truly old school look and feel.
With new designs coming out all the time, a retail space (hopefully) opening up in their location soon and no shortage of lovers of beautifully crafted, hand-made in America pennants, this Buffalo-based company has a bright future ahead of it. Be sure to check out Oxford Pennant’s full catalog via their online store and order yours today.